Our background, vision & funding


We are visionaries

A decade ago, we believed in developing next-gen technologies to protect people's privacy and help businesses grow.


We are resilient

We started this endeavor on a shoestring with people around us, and we've bootstrapped it over a decade without venture capital


We are responsible

We are committed to meet legal, ethical, and economic responsibilities by ensuring that our technologies are aligned with fundamental values.

Our Vision and Principles

We believe in the potential of technologies aligned with people's choices and values. In our mission of giving people the power to connect and interact on their own terms, we are guided by the following four principles:

  • Protect people's privacy
  • Bring communities together
  • Promote people's identities
  • Ensure media diversity

Our Leadership

Jean Dobey

Founder, Chairman & CEO

Sylvain Roy

Chief Operating Officer

Frédérique Fenneteau

Chief Product Officer

Alexandre Hénault-Couturier

Chief Revenue Officer

Management team bios

Jean Dobey is the founder, chairman and CEO of Virtual Artifacts (VA). Jean is responsible for setting the overall direction and product strategy for the company. He leads the design of Virtual Artifacts's products built atop its proprietary technology, Hibe. As an entrepreneur and Internet technology innovator with 25 years of experience, Jean always believed that the Internet — if it was used in the right way — would positively impact billions of lives around the globe. Recognizing the potential of this amazing medium in 1995, Jean immersed himself in the world of programming to gain the tools he needed to turn his ideas into reality. With his extensive knowledge of e-commerce, social media, digital advertising, online privacy, digital identities, and digital transformation, Jean has become a source for thought leadership on these topics and has provided dozens of articles and conducted numerous interviews with major media outlets, including The Guardian, Investors.com, The Huffington Post, Forrester, CEO.com, SocialTimes.com, Business News Daily and Fast Company. Jean is a former member of the Technical Advisory Board for Oracle Corporation (NASDAQ: ORCL).

Sylvain Roy is chief operating officer at Virtual Artifacts (VA). Sylvain is a business lawyer with 25 years of IP, valuation and transactions experience applied to growing, operating and monetizing tech companies. Distinctive features of Sylvain's practice include mastery of technology and media industries, the ability to assess risk factors associated with product development, go-to-market and scale-up, and the incorporation of risk/benefit analyses into business strategy and operational planning. In total, Sylvain valued or provided due diligence on over hundreds of technology projects. Prior to joining Virtual Artifacts, Sylvain founded and operated several firms in the software and technology, media, and telecom (TMT) spaces where he played a key part as COO, CEO or general counsel roles.

Frédérique Fenneteau is chief product officer at Virtual Artifacts (VA). Frédérique leads its family of products built atop its flagship technology, Hibe. For a decade, she has been actively involved in the conception, management, communication strategies, market validation of the Hibe products, and has acquired a deep knowledge of the Hibe technology. Frédérique participated to key events across North America to showcase and demonstrate the benefits of the Hibe technology in many fields, including advertising, education, and health. Previously to her career in technology, Frédérique has worked as an associate scientist at a pharmaceutical consulting firm. Frédérique graduated in engineering (B. Eng and M.Sc.A), and holds a Ph.D. degree with honors in pharmaceutical sciences.

Alexandre Hénault-Couturiers is chief revenue officer at Virtual Artifacts (VA). With 25 years of experience in the digital advertising and media industry, Alexandre has built his professional journey through a series of significant achievements in the digital domain. At VA, Alexandre oversees revenue channel development, implements innovative business strategies, and establishes strategic partnerships to ensure sustainable and consistent growth. Alexandre has designed and implemented several innovative business plans for online advertising management, Martech tool creation, and programmatic media buying and selling, driving significant revenue growth for various Canadian media organizations. His expertise and ability to quickly identify and understand the nature of business challenges associated with the digital era have allowed him to solve complex problems with creative,innovative, and pragmatic solutions, yielding tangible results while respecting the adaptability of individuals involved in the digital transformation process. He has extensive experience as a speaker and trainer on future strategies, challenges, and solutions for advertising media.

Our Investors and Funding Partners

Over the last decade, we have heavily invested in our technologies with the support of governments, and angel & individual investors who believe in our mission and share our principles.

  • The Government of Canada
  • Angels & Individuals

The Government of Canada

The Government of Canada — one of the biggest proponents of online privacy — has supported our efforts through grants for scientific research and experimental development of our technologies.

  • $5.5 million

Angels & Individuals

As we foster diversity and inclusion in our organization, our shareholders also include angels and individuals investors from different cultures and backgrounds who share our vision and principles. We welcome the thoughts and ideas of these men and women, in the spirit of making better decisions to positively impact our digital societies and make the digital landscape a safer place to be.

  • $12.5 million