The unparalleled crisis facing the media industry is a direct outcome from the rising power of the Web giants. Today, both independent and conglomerate media share a common competitor: the GAFA. More than ever, news media must find new ways to exist. Expenses are being trimmed. Newsrooms are being restructured. Public donations and government assistance are being solicited. Paywalls are being erected. New advertising formats are being created. Yet, one avenue has not been fully explored: would media companies benefit from more collaboration among themselves to counterbalance the GAFA? In this exclusive report presented by Hibe, an entity of Virtual Artifacts, we have invited stakeholders and analysts from the Quebec media industry to share insights in order to enrich this reflection.